Liz Miller-Gershfeld from Energy BBDO

You’ll hear us speak often about the disconnect between photo buyers and photographers. Veteran senior art buyer, Liz Miller-Gershfeld of Energy BBDO, provided us with some really great insight as to why agency’s often commission photography instead of purchasing stock, but also gives examples of when stock was used. Self-promotion, marketing techniques, and how to best reach someone like Liz are all jam-packed into this great video.

It’s also interesting to note that we often think of editors and buyers as being adversaries of photographers. But in fact, they are often really great advocates, and often know more about photographers and photography than photographers themselves.

Oh yeah, Liz is totally cool too.

About the author

Allen Murabayashi
Allen is CEO and co-founder of PhotoShelter. He is a regular contributor to the PhotoShelter blog, and he flosses daily.

1 Comment

Walt Middleton 2-13-2008

Thank you, I realy appreciate this type of informations. I would also love to hear more about sales for editorial images. Thanks, Walt

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