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Announcing: Sales and Marketing Hires!

Posted by: Allen Murabayashi Posted date: February 12, 2008 | 3 Comments

We’re very happy to announce two key hires.

Andrew Fingerman has joined as our Vice President of Marketing and Genevieve Harley as our Director of Sales. Both experienced hires are tasked with growing PhotoShelter’s network of active photo buyers and increasing its community of contributing photographers. Andrew and Genevieve will support the promotion and growth of the company’s two currently available products, the PhotoShelter Collection and the PhotoShelter Personal Archive. We’ve committed to spending $1 million to promote the PhotoShelter Collection among creative professionals who buy stock photography. These new hires represent an important step in executing that mission.

Genevieve Harley brings more than ten years of experience in stock photography sales to PhotoShelter, having spent the past five years with Getty Images as a market development executive. At Getty Images, Ms. Harley was vital to developing the emerging editorial business from its start and was responsible for the high level management of key media accounts and delivering more than $4 million annually in revenues. As Director of Sales, Genevieve will lead a team of sales executives responsible for providing one-on-one support to image buyers seeking a unique perspective for national advertising campaigns, magazine and book publishing, television and digital media and major marketing projects. Genevieve has also previously worked for Digital Vision and International Stock and holds a B.A. from Trenton State College.

As Vice President of Marketing, Andrew Fingerman oversees PhotoShelter brand strategy, marketing communications, and all customer acquisition campaigns, and is responsible for increasing awareness of PhotoShelter within the image buying and photography communities. Andrew brings 10 years of marketing and public relations experience to PhotoShelter having most recently served as a Senior Product Manager with American Express, where he worked in OPEN, the company’s small business division. Andrew is an expert in branding, customer experience, and direct marketing. He holds a B.A. from the University of Michigan and an M.B.A from Columbia University’s Graduate School of Business.

Rock on.

About the author

Allen Murabayashi
Allen is CEO and co-founder of PhotoShelter. He is a regular contributor to the PhotoShelter blog, and he flosses daily.

3 Comments

Darrell Young 2-13-2008

Allen and Grover, This is great news! Hiring experienced marketing people, like Ms. Harley and Mr. Fingerman, not only gets the attention of the media, but also helps buyers see just how serious you are about growing this company. As a professional photographer using both the Photoshelter Collection (PSC) and the Pro-level Photoshelter Archive (PA), I am greatly enthused about the obvious growth of PSC and PA. This industry has been sorely in need of a shot in the arm, both from a submitter and buyer perspective. By providing the photographer with two distinct methods to easily upload, price, market, and license images, you’ve given us some powerful tools. And, by giving us input on the new styles of imaging being requested by today’s market, you are helping some of us break out of the old and into the new. From a buyers perspective, it must be really nice to see a fresh outlook on stock photography, and a new, exciting, contemporary style for consumption, along with previously untapped new talent from all over the world. My experience, so far, with PSC and PA have been great ones. I look forward to seeing Photoshelter grow to being a major force in the photographic world. Maybe I can even license a few images in the process! ;-) Darrell Young http://www.YoungImaging.com

Cate Franklyn 2-27-2008

This is fantastic! I am so glad to be part of a growing company and be fortunate enough to see my career as a photograper grow right along with you through the talented and experienced efforts of the staff of Photo Shelter. Thank You. Regards, Cate

Rich Collins 3-2-2008

I have long been considering PSC as an intro to the Pro level but I have never felt as though the marketing arm was up to snuff. This is really good to hear. Will there be a quarterly update on how effective these initial efforts benefit the Community as a whole and specifically by artist? I ask this as often it seems that only the top names get 80% of the sales. How can PS assure members that the sales effort will be directed toward IQ as well as buyer need, as opposed to the top 10 photogs getting 80% of the sales? This is a valid inquiry, not a critique of existing policy as I am not a current member, rather curiously considering joining. For example Darrell you say: “My experience, so far, with PSC and PA have been great ones.” But you also add “Maybe I can even license a few images in the process! ;-)”, which leads me to belive you have not yet made licensing sales, though that is my surmising, not a fact. It would be very interesting to hear from other members as to the validity of my inquiry. Thanks Please do not include my email in this post

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