I spent a few months this summer as a researcher at Time Inc.Content Solutions. TICS is the leading provider of custom publishing solutions--print or digital--to top companies such as Ford Motor Company, Cingular, Merrill Lynch, and Unilever. They basically create private magazines for these folks. Branding is extremely important to these companies, and let me tell you; you must be SPECIFIC with a brand. Case in point? I worked on a TD Ameritrade newsletter. I needed to find the right kind of businessman. I was terrible at this. I kept finding men that my boss termed as Wachovia dudes. I tried and tried and tried. Then my contract ran out and they sorta didn't renew it.
So here's a question for all you smarty pants: Is this man a Wachovia man, or a TD Ameritrade man? It's easy. you should totally know.
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Who? Richie Rich, there? He looks more like a Bear Stearns man, which is why he's not smiling or driving a larger boat.