Many of you are by now probably
familiar with Noah Kalina’s project “Everyday“, for which he’s
taken a picture of himself every day since 2000. This is but a sample:
And you may be familiar with some of the offshoots that project generated when Noah set the images to music and put them
on youtube. I’m just guessing, ’cause it was viewed like 9 million times.
Noah was in the Times.
He was in newspapers all over Europe, Brazil and Asia.
He went to the Big in ’06 VH1 awards, and posed
with lots of stars, which was awesome and pretty hilarious. (I like the one
with this guy. Remember him?)
Then Noah hit the Simpsons, and that was
pretty rad. I mean, it doesn’t really get better than that.
And THEN, came the Advertising. Noah started seeing them, people started calling his attention to them, and they were EVERYWHERE. No, he wasn’t paid or contacted about any of them. He’s just the trendsetter.
Dunkin’ Donuts Commercial
Melbourne Film Festival Trailer
Noah’s pretty surprised people talk about his project,
and wonders if the coverage will ever end. He’s answered so many questions
about it that he rolls his eyes over IM when I try to get him to dish about
what it’s all been like.
But I know he secretly loves the attention.
Here’s the interesting thing, though. Noah is an
incredible photographer. When all this started happening, he was just launching
his career, like so many other young dudes just out of SVA. And although he’s
sort of “famous” now, he doesn’t have a rep. No agencies have contacted him.
And when he’s contacted them, the response hasn’t been overwhelming. This
project did not get Noah to where he wanted to be. He’s rarely in print. Ideally he’d be shooting for
Wired, GQ, Details, Fader, or the NY Times Magazine. And maybe a car ad. Hear
I mean, oh my god:
Oh well. Good luck, Noah. Beat down some doors, that’s what I say! Here’s what Noah says:
“Let’s keep our fingers crossed and think negatively.”
ps. Noah is cool and has work in the PSC.
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