Photo by Kate&Camilla.

Welcome to Shoot! The Blog. I am going to be taking the reins of this thing. I'm Rachel Hulin, and I've been primarily a photo editor for the past several years. Most notably, I worked at Rolling Stone online and Nerve.com. I'm also a photographer, which is, of course, the refrain of so many PEs. I worked at the International Center of Photography for several years after grad school before moving on to editing.

I am standing on a bottle of Prosecco in my bio picture. This is important because 1. It's a metaphor for how seriously I intend to take myself and 2. I am defying gravity in homage to the great Alec Soth blog contest Jump the Sandwich (see winning image below). Jump the Sandwich invited photographers to become part of a community, and that's what we're after here. This blog aims to unite the fragmented groups of people involved with commercial photography. PhotoShelter is a stock site and an archive, designed to give market power back to photographers. It's an exciting and innovative platform, and it's making stock fresh again. You can read all about it here.

This blog will report on a cross-section of what's going on in the industry every day. I'll check in with photographers on location, wrest secrets out of art buyers, see who's buying what at the local photo bookstore, and post pictures I love. Each month we'll have a range of contributors, and we'll give you a peek up front to see who we're talking with (see following post with cutting-edge floating heads). We welcome audience participation, so let us know who you'd like to see interviewed, or which photographer has piqued your interest. Hate those Bert Stern Lohan pics? I do too! But I'm not going to get naked like Michael Musto to show you. Yet.

The winning image from Jump the Sandwich, shot by Marisa Long and Andy McMillan. This picture kicks so much ass. What's behind that blanket?!