I've been reading a whole lot of excited posts on design and advertising blogs this week about the new Sony ad "Foam City". This is the latest in a string of iconic ads that Sony has created with the London Agency Fallon. And this time the advertisement is photography-related; namely, to promote the Alpha 350, CybershotW175, and HD Handycam. You may remember some of the other ads; there was the Sony Bravia "Balls"(my personal favorite), Sony Paint, and Sony Play-doh.
This one seems the least exciting of the three, but people have been twittering nonetheless. And there's word that there's a follow-up ad set to launch on the 21st. Jeremy over at Shape and Colour has been keeping me updated, and maybe sums up Foam City best:
"Despite the fact that I'm a little underwhelmed, it's still better than almost any other advertising you'll see. My reaction to this is a lot like watching "Eyes Wide Shut" - bad Kubrick is still better than almost anything else. Being a little less of a genius is still more genius than most of us."
See the ad below, and below that, a making-of. What do you think?
This one seems the least exciting of the three, but people have been twittering nonetheless. And there's word that there's a follow-up ad set to launch on the 21st. Jeremy over at Shape and Colour has been keeping me updated, and maybe sums up Foam City best:
"Despite the fact that I'm a little underwhelmed, it's still better than almost any other advertising you'll see. My reaction to this is a lot like watching "Eyes Wide Shut" - bad Kubrick is still better than almost anything else. Being a little less of a genius is still more genius than most of us."
See the ad below, and below that, a making-of. What do you think?
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There's even more foam advertising in the news this week. Have you seen Flogos? http://www.msnbc.msn.com/id/24162063/