Share
Sony Foams the City
I’ve been reading a whole lot of excited posts on design and advertising blogs this week about the new Sony ad “Foam City”. This is the lates...
I’ve been reading a whole lot of excited posts on design and advertising blogs this week about the new Sony ad “Foam City”. This is the latest in a string of iconic ads that Sony has created with the London Agency Fallon. And this time the advertisement is photography-related; namely, to promote the Alpha 350, CybershotW175, and HD Handycam. You may remember some of the other ads; there was the Sony Bravia “Balls“(my personal favorite), Sony Paint, and Sony Play-doh.
This one seems the least exciting of the three, but people have been twittering nonetheless. And there’s word that there’s a follow-up ad set to launch on the 21st. Jeremy over at Shape and Colour has been keeping me updated, and maybe sums up Foam City best:
“Despite the fact that I’m a little underwhelmed, it’s still better than
almost any other advertising you’ll see. My reaction to this is a lot
like watching “Eyes Wide Shut” – bad Kubrick is still better than
almost anything else. Being a little less of a genius is still more
genius than most of us.”
See the ad below, and below that, a making-of. What do you think?
Next Post: Model Releases and Stock Photography
Previous Post: Xing Danwen’s Urban Fiction
You May Also Like
-
Expert Advice and Top Tips from Pro Photographers for 2024
What’s one piece of advice you would give to aspiring or up-and-coming photographers? We asked nine experienced photographers and PhotoShelter members to share their top tips for those looking to get ahead in their photography careers. From finding your own visual voice to working with a mentor or photo assistant, each piece of advice listed […]
-
What’s On Your Photography Holiday Wish List?
The holiday season is around the corner and that means it’s the perfect opportunity to upgrade your gear or find that special gift for the visual storyteller or photography enthusiast in your life. We reached out to a handful of renowned photographers and PhotoShelter members, each with their unique styles and preferences, to bring you […]
-
Share a Photo That Means the World to You
We all have a photo that means the world to us. Maybe it’s one we made ourselves – the first photo from our first camera. It could be an old family photo in a beloved photo album. Or maybe it’s an iconic image that hangs on our wall at home. With World Photography Day coming […]