The more things change, the more they stay the same.
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the 2008 Time cover is a fairly blatant ripoff -er, tribute?- to the NBA playoffs' ad campaign.
Not just the split photo, but also the tagline, word-for-word.
i haven't held the issue in my hand, but i'm sure they gave credit where credit is due...
The word-for-word ripoff/tribute comes from the film 'Highlander'. Since i'm certain the NBA campaign didn't offer credit to the film, it's unreasonable to expect Time to offer credit to the campaign.