A good friend of mine was sidelined this weekend by a surprise visit by some Brooklyn bedbugs. This seems to be a problem approaching epidemic levels in these parts. Thus I was amused to find these ads today out of Austria, promoting "allergy control bedding", which is a new concept to me. I like the lighting (click on them to make them bigger); I think they're even a little Henson-esque. These were apparently shot by Mladen Penev, which confuses me a bit, as he seems to be primarily a graphic designer.

Here are the creatives:
Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Directors: Sebastian Kainz, Marc Wientzek
Art Director: Marion Schlipfinger
Copywriter: Alistair Thompson
Photographer: Mladen Penev
Worried about bedbugs? Here's how to prevent, identify, and eradicate them.
itchy.
Here are the creatives:
Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Directors: Sebastian Kainz, Marc Wientzek
Art Director: Marion Schlipfinger
Copywriter: Alistair Thompson
Photographer: Mladen Penev
Worried about bedbugs? Here's how to prevent, identify, and eradicate them.
itchy.

Thanks, Rachel! These photos make creepy crawlers seem somehow huggable.