Holy cow, today is really nutty over here. In addition to the new School of Stock blog, PhotoShelter also launching the Shoot! The Day initiative, which aims to fix the communication gap between photographers and buyers. Buyers simply can't find enough high quality images in many of the categories they most often purchase stock photography, while thousands of talented photographers have no idea what types of images the heaviest users of stock photography need most.

Therefore, PS is teaming up with photographers worldwide on July 20th to officially close the gap, and kickstart the movement towards replenishing the stock photography supply. This will involve organized photo shoots in five cities, with support and prizes from folks like Adorama, Nikon and Apple. Sign up here to participate.


Here are the full deets from the press release:


"Shoot! The Day is a radically new concept designed to mobilize the world's photographers on one day in July, to replenish the stock photo supply in the areas that buyers need most. In partnership with digital imaging leaders Apple, Nikon, and Adorama, we're organizing an event and competition with multiple ways to participate, both live and virtually.

The crux of Shoot! The Day will involve thousands of photographers taking pictures in five key areas we know buyers need most, competing for outstanding prizes and recognition, and then licensing their images directly to thousands of buyers through The PhotoShelter Collection. In addition, 20 photographers will be chosen to accompany experts like David Hobby for live photo shoots in the same five key areas. Meanwhile, in NYC, over 500 photographers will gather live at Shoot Digital for a full day of education from renowned experts, for technical demonstrations, and dialogue with the leading buyers of stock photography from ad agencies and magazines.

Shoot! The Day will be a live, visible demonstration of how we're changing the image marketplace for good - creating success for photographers and alleviating image buyers' frustration with the availability of quality stock. Shoot! The Day aims to be outrageously fun. We're gathering the worldwide community together for one very exciting day, with major participants, live and virtual ways to get involved, opportunities to learn and shoot, culminating in ways for photographers to earn recognition, sales, and great prizes too."