David Beckham, Armani, and Packaged Goods

david-beckham-armani.jpg

Continuing our v. relevant fashion/photo coverage today, this from MediaPost:

Off-again, on-again soccer star David Beckham will reappear in ads for Emporio Armani Underwear that will show up beginning in the fourth quarter this year. The effort will have an early teaser (so to speak) this week with a mural at Macy's in San Francisco. Beckham will be on hand to greet customers and debut the new image that overlooks a 6,000-seat amphitheatre.

The ads, shot on Malibu's beach by fashion photographers Mert Alas and Marcus Piggott, will appear in sport, fashion and lifestyle magazines and on billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo. The photographers are reprising their roles in the Beckham ads. The print magazine ads will debut in the August edition of Vanity Fair.

These folks are getting a little cheeky, no? I find it the slightest bit amusing that the article is filed in the index like this:

Soccer's Beckham To Reappear In Armani Underwear Ads [Packaged Goods]


Packaged Goods, indeed!


Thanks, Joslyn.


| Comments (3)

3 Comments

You reckon David had to package his "goods" for this photo. :)

Looks to perfectly formed for my liking.... ;p

Disgusting, ego out of control. But finally, a proper need for the Liquify Tool in Photoshop.

We are in the book of Revelations now, with the world about to end. What is the deal with the fashion world -- only to one-up each other forever? How shallow.

Here's some photos of the crowd at yesterday's, ummm, package delivery:

http://petegeniella.com/2008/06/19/david-beckham-union-square-the-package-has-been-delivered/

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