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David Beckham, Armani, and Packaged Goods
Continuing our v. relevant fashion/photo coverage today, this from MediaPost: Off-again, on-again soccer star David Beckham will reappear in ads fo...
Continuing our v. relevant fashion/photo coverage today, this from MediaPost:
Off-again, on-again soccer star David Beckham will reappear in ads for
Emporio Armani Underwear that will show up beginning in the fourth
quarter this year. The effort will have an early teaser (so to speak)
this week with a mural at Macy’s in San Francisco. Beckham will be on
hand to greet customers and debut the new image that overlooks a
6,000-seat amphitheatre.
The ads, shot on Malibu’s beach by fashion photographers Mert Alas and
Marcus Piggott, will appear in sport, fashion and lifestyle magazines
and on billboards in major cities such as New York, Los Angeles,
London, Milan, Rome, Paris and Tokyo. The photographers are reprising
their roles in the Beckham ads. The print magazine ads will debut in
the August edition of Vanity Fair.
These folks are getting a little cheeky, no? I find it the slightest bit amusing that the article is filed in the index like this:
Soccer’s Beckham To Reappear In Armani Underwear Ads [Packaged Goods]
Packaged Goods, indeed!
Thanks, Joslyn.
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