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Production value continues to be the main problem with the images that we’re seeing for the Research Request System. Before we get into the specifics, we encourage you to read our School of Stock article on production values, and then pay increasingly more attention to the way that images are used in the publications you read. Developing a critical eye to discern the differences between pro-quality images and amateur images is crucial.
The grades provided are for all the images we saw, not for the images that we’re using as examples.
Doctor in an office setting
Grade: C-
With HIPPA laws and the problems of general accessibility to a doctor’s office, the challenges of shooting medically-related imagery start before you even pick up the camera. Once you gain access, make the most of it by planning your shoot and ensuring that the production value of the images is high in every frame. This means paying attention to lighting, composition, styling, and casting (where applicable).


Images of finance, job market (successful businessman/woman) and food
Grade: B-



Travel, Leisure and Golf Spec Lightbox Request
Grade: D


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