This is hard to explain. Does pretending to be a photographer make you want to buy a car? That seems crazy to me, especially because Subarus are so sensible.
Maybe it's a Canadian thing. I don't understand the Sumo wrestler.
Help?
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Whadaya mean, "I don't understand the Sumo wrestler"? In the photo, some one was obviously offering a "topless car wash" and was counting on no-one reading the fine print.
Subaru's are now made in Japan = Sumo Wrestlers
I don't get why the effects people still felt they need to include a film-frame counter int the mockup viewfinder...
Subaru is Japanese, Sumos are Japanese... Terribly original.
It's referring to an ad running in Canada for Subaru. If you want to check it out on Youtube, it's at http://www.youtube.com/watch?v=Vasc8ghyu1g and it's hilarious! A spoof on fundraiser carwashes.