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Canadians and The Sexy Subaru Photo Shoot

Posted by: Rachel Hulin Posted date: July 30, 2008 | 4 Comments

This is hard to explain. Does pretending to be a photographer make you want to buy a car? That seems crazy to me, especially because Subarus are so sensible.

Maybe it’s a Canadian thing. I don’t understand the Sumo wrestler.

Help?

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Rachel Hulin

4 Comments

Charles Jones 7-30-2008

Whadaya mean, “I don’t understand the Sumo wrestler”? In the photo, some one was obviously offering a “topless car wash” and was counting on no-one reading the fine print.

Finn 7-30-2008

Subaru’s are now made in Japan = Sumo Wrestlers

András 7-31-2008

I don’t get why the effects people still felt they need to include a film-frame counter int the mockup viewfinder… Subaru is Japanese, Sumos are Japanese… Terribly original.

Carmen 8-4-2008

It’s referring to an ad running in Canada for Subaru. If you want to check it out on Youtube, it’s at http://www.youtube.com/watch?v=Vasc8ghyu1g and it’s hilarious! A spoof on fundraiser carwashes.

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