In our recent buyer survey, business was cited as one of the weakest
categories across all of stock – and the buyers we spoke to in person
seemed to agree.
Buyers told us that much of the available business stock is lifeless, homogeneous, dated, and overly-corporate. Most photographers don’t even consider shooting
in this category. Why is this?
If we look to the real world, we see rich source material: people of all shapes and
sizes are working on building their personal futures and the future of our society in every
industry and working environment imaginable. And we know that commercially speaking, high quality business imagery is one of the most in-demand and lucrative categories in stock photography.
Photographers, we’re giving business a bad rap — and missing out on huge sales potential. Let’s bring this diverse and energetic world alive for our buyers, and capture humanity at work!
The sky is the limit here – the definition of a business person is
really just someone who is performing a perceivable role in a
professional capacity of some type. People portrayed can range from
mid-20s to early 60s. The category includes concepts (teamwork, working
against a deadline) as well as literal situations like meetings and
working on a computer.
You should also consider a range of occupations and scenarios:
Many thanks to our energetic experts who helped us understand the challenges and opportunities within this category!
photo by Jon Ragel
4. BUYER TIPS
Reach Higher, Fall ’06, Time, Dec. ’07
Time, Dec. ’07
Wired, February ’08
5. PHOTOGRAPHER TIPS
Wired, February ’07
6. KEYWORDING TIPS
Bear in mind some of the usual considerations:
Business Week, March ’08
OUTSIDE OF OFFICE
Are you a buyer or photographer with extensive experience relevant to this category? We’d love to hear from you! Please email us with any additions to the Shotlist, Tips, or any other sections of this article.
We look forward to it!
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