Riding a Wave with Dustin Humphrey


KAIOTTON_ZISCO_POSTER.jpg

Ok, I've found some floaters and underwater folks that are wholly original, and I've been trying very hard to figure out how they were created, and for what purpose. It seems they're a promotional series of images for Surf Conglomerate Insight51. They gathered some pro surfers, photographer Dustin Humphrey, and headed for Bali.


Here's the best description of what's going on here that I could find:


"Insight has launched an impressive art installation series entitled Dopamine, from setting up underwater art installations with surf actions shots in Bali and having re-created famous skate spots in the middle of the Balinese jungle.

The surf installation was inspired by Beatnick;, Steve Gorrow embarked on a journey beneath the sea to explore the depths of the mind and creativity. Along with the help of his brother, Steve shipped out to Bali to take on the massive feat of building above and beneath the sea to give birth to the latest Insight surf spectacle, and that is Dopamine. Not one to cut corners on creativity, Steve combined upside down bedrooms, naked girls on motor bikes and underwater shanty towns with the amazing skill of the Insight surf team (surfnics) and the photographic talents of Dustin Humphrey to create an array of split double world madness. Welcome to Insight's latest surf campaign featuring surfers Kai Otton, Luke Stedman, Warren Smith, Jared Mell, Made Lana,Jason Apparicio & The Jamaican Surf Team."



Ok, the surf and skate stuff is above my head. But I DIG the result. Chew on these:

JAREDMELL_NUTOPIA_POSTER.jpg
photo by Dustin Humphrey


KAIOTTON_UBA_SKUBA_CANOE.jpg
photo by Dustin Humphrey


KAIOTTON_BEDSPINS_POSTER.jpg
photo by Dustin Humphrey


JASONAPPARICIO_THE_JAMAICAN_SURF_TEAM_POSTER.jpg
photo by Dustin Humphrey


LUKESTEDMAN_DEADBEATS_POSTER.jpg
photo by Dustin Humphrey


JAREDMELL_TUNEIN_DROPOUT_POSTER.jpg
photo by Dustin Humphrey


Some more info on Dustin, or "D Hump":

"Over the past five years, Humphrey, 31, has established himself as one of the surf-world's most forward-thinking photographers. Originally from Huntington Beach but now based in Bali, he's constantly evolving his craft, using different light, experimental equipment, unique angles and the world's best surfers as his variables. In addition, Humphrey has set a precedent in modern surf travel and documentation, partnering with Taylor Steele on trips to off-the-radar locations like Egypt and Italy. This combination of creativity and impeccable timing has enabled "D Hump" to become one of the most accomplished photographers of the 21st Century."


There's a niche for everything, folks. And if you can find yours in Bali, power to ya, brah.

| Comments (13)

13 Comments

I'm speechless. Those are awesome.

Awesome, I was wondering when you were going to stumble upon this ad campaign, I almost sent you the link to check it out. D. Hump is an amazing surf photographer and this marketing campaign by Insight51 is one of the best I have seen from a surf company in a long time. The pictures are even better in print. Surfer Magazine just put out their Big issue and there is a double spread of the photo with the girl on the bike, it's pretty cool.

Wow...
I wanna see some prints


Welcome back Rachel.

Some of the best photography from conception to post I've seen in a long time....This is why I subscribe to so many blogs...

Best campaign out there right now. Insight has been killing it creatively for a while now. Good to see them getting some praise.

"Bra" is an undergarment worn by women to support the breasts. If you don't know how to properly spell "brah" then I suggest you don't use it at all, brah.

I didn't realize this was written by a woman until just now. You should know better, Rachel. Bra?!

Brah= Hawaiian surfer slang for bro: http://www.urbandictionary.com/define.php?term=brah . You should know google better.

let's all smoke a doobie and chillax with the bra. kthx.

Interesting... the raccoon-eyed women in the second photo aren't actually naked -- they're wearing one-piece swimsuits with, er, naked torsos painted on them. That's how it looks to me, at least.

The action and the underwater shots were shot separately from what i've seen (and from what i can actually see) on the insight website (in the video section) and those ads are photoshoped.

Dont get me wrong:

the action shots are great
the underwater shots are great

they were just not shot at the same time on the same picture. (from what we can see on their movies).

It would have been really hard to shoot a rider on a wave + the underwater people anyway.

i guess no-one knows where to find some big prints?

wow, stunning, you worked for insight 51, did you? waiting for wellington summer ---- need to go diving, and shooting.

really nice work

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