Since I was on a plane on the 4th of July, and because Apple releases the new iphone today, I thought I'd do a little nod to Americana and all things consumer and awesome. Actually, it's Steve Schofield's nod, in his project The Land of the Free. Hint: He's a Brit.

From his statement:

"My practice is concerned with exploring the fascination that the British public has with American popular culture and the sub-cultural world of fandom. In the images, I have shown people in their own homes and environments wearing costumes that they would be dressed in to attend events with other like-minded individuals. It seeks to offer a glimpse into seemingly ordinary lives of my subjects and allows the private to become public. The work hints at the depth of people's fantasies and the methods they employ to adopt this culture as part of their own lifestyle as a means of escapism.

The work makes a political reference to globalization and America's ongoing ability to infiltrate all cultures via various channels of media. Much of daily life is influenced by 'Americanisms' whether through language, food or fashion, which can often be traced back to music videos, the Hollywood film industry, advertising and American sitcoms."