This one took me a while. Thumbs up, or thumbs down?
Produced by:
Advertising Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia
Released: December 2007
Still confused? Explanation after the jump.
*It is interesting how snapshotty they kept this image. Stock, mayhaps?
Wonderbra Yellow Safety Line:
This ambient idea plays on the yellow safety lines at above-ground MRT stations, which tells people how far from the track they need to be to be safe. A second yellow line was used to demonstrate that, with the bust-enhancing effects of Wonderbra, those who use the product need to be even farther back.
This ambient idea plays on the yellow safety lines at above-ground MRT stations, which tells people how far from the track they need to be to be safe. A second yellow line was used to demonstrate that, with the bust-enhancing effects of Wonderbra, those who use the product need to be even farther back.
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Only works in NYC.
The rest of us knew nothing about the dashed yellow line. We just assumed the "WonderBra" line was the next public place being sponsored by a company to get widespread advertising.
Room for another line 6 inches further back marked "Viagra"?
Nice idea for a safety line. Good shot.
Clever. I like when ads force a tiny bit more thought than "Ooohhhh, pretty."
Ooohhhh, pretty.