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Wonderbra Safety Line: Do You Get it?

Posted by: Rachel Hulin Posted date: July 22, 2008 | 5 Comments

This one took me a while. Thumbs up, or thumbs down?

Produced by:

Advertising Agency: Euro RSCG, Singapore
Art Director: Wee Loi
Copywriter: Uma Rudd Chia
Released: December 2007

Still confused? Explanation after the jump.

*It is interesting how snapshotty they kept this image. Stock, mayhaps?

Wonderbra Yellow Safety Line:

This ambient idea plays on the yellow safety lines at above-ground MRT stations, which tells people how far from the track they need to be to be safe. A second yellow line was used to demonstrate that, with the bust-enhancing effects of Wonderbra, those who use the product need to be even farther back.

About the author

Rachel Hulin

5 Comments

chimper 7-22-2008

Only works in NYC. The rest of us knew nothing about the dashed yellow line. We just assumed the “WonderBra” line was the next public place being sponsored by a company to get widespread advertising.

Tony Collins 7-22-2008

Room for another line 6 inches further back marked “Viagra”?

ajfishleder 7-22-2008

Nice idea for a safety line. Good shot.

brooks 7-22-2008

Clever. I like when ads force a tiny bit more thought than “Ooohhhh, pretty.”

jm 7-22-2008

Ooohhhh, pretty.

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