It is a camera that will capture a moment at the press of a button. However, unlike a conventional analog or digital camera, this one doesn’t have any optical parts. It allows you to capture your moment but in doing so, it effectively seperates it from the subject. Instead, as you will memorize the moment, the camera memorizes only the time and starts to continuously search on the net for other photos that have been taken in the very same moment.
Essentially, it is a camera that – using a mobile communication device – takes other’s photos. Photos that were created by someone who pressed a button somewhere at the same time as its own button was pressed. Even more so, it reduces the cameras to their networked buttons in order to create a link between two individuals.
After a few minutes or hours, depending on how soon someone else shares their photo on the web, an image will appear on the screen. In a way, it belongs half to the person who had pressed the button and still remembers that moment. Because of that connection, the photos are never dismissed as random, no matter how enigmatic they may be.
Confused? Watch the explanatory video.