Today, we’re launching the first phase of a special new…
Look folks– it moves!
“Celebrating its 75th anniversary, american men’s magazine Esquire comes
with a very special cover. A limited number of copies (100,000 of the
total 720,000 print run) will feature an experimental cover that was
built using electronic ink.
The price, although undisclosed, is prohibitive, and Ford has been
brought in as a ‘sponsor': A moving car ad appears on the inside cover.
Esquire even had to design a battery (a ‘six-figure investment’) that
was small enough to fit into a magazine and keep things running until
the mags are sold. The batteries will last for 90 days.”
I hate to hate in the face of jaw-dropping technology, but I wish they’d chosen a more interesting graphic. Something with a pretty lady, maybe.
Like you know, Blade Runner:
Oh Los Angeles, 2019. I can hardly wait for you.
Good thing you shall actually be a reality.