Travel is in fact one of the most consistent and top-selling categories of stock. Images might be used by the travel industry itself (magazines, tour brochures, guide books, etc.) or by advertisers using aspirational imagery of sparkling oceans and sweeping vistas to sell their products (think retirement planning ads, or pharmaceutical ‘after’ images!). Regardless – these images sell year-round and in very high volume.
There is however an important double-edged sword to bear in mind regarding travel photography. On the one hand, this is truly stock imagery that you can create without a lot of muss or fuss – and it’s fun! On the other hand, because so many hundreds of thousands of photographers love to travel – and make their adventures the focus of their hobby or profession – the quality bar for travel imagery is high. You have a lot of competition, and snapshots will not suffice.
That said, pushing yourself off the beaten path, educating yourself on what sells, and finding a way to stand out from the crowd will result in great photography that will be personally rewarding – and could even end up paying for many trips to come!
We spoke to several buyers and photographers to ascertain which imagery is in demand, and how to create it. We found a lot of energy and passion on both sides of the fence – thanks to all of our experts for their enthusiasm and specific advice!
3. BUYER TIPS
Cedric Angeles, for Travel & Leisure.
- Nationals Stadium, Washington DC
- Sears Tower, Chicago
- Airplane Window
- “Four Seasons”
- New Orleans streetcar
- Restaurant DC
- St. Bart’s
The snow is nice. Don’t be afraid of it. Photo by Cedric Angeles.
photos by David Nicolas
4. PHOTOGRAPHER TIPS
photo by Cedric Angeles
5. SHOT LIST
Here are some ideas to get you started. These are truly just a jumping off point – we encourage you to find your own ideas and get creative – it will pay dividends in your sales!
Countryside/ Small Town Settings:
Ski/Winter Sports Settings:
Many of the same shots for urban, small town or countryside areas would apply here. Mmore specific ideas also include:
Again many shots from beach, small town, countryside or urban environments would apply here depending where you are. You could also shoot:
This type of travel photography can differ somewhat from the others in that you would also show travelers in the shots doing adventure sports activities (see magazines such as Outside, National Geographic Adventure, and Backpacker). Keep the shots dynamic and focus on showing high energy.
We look forward to it!
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