Vogue India Puts Fendi on Destitute Babies. Trouble Ensues.

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A man modeled a Burberry umbrella in Vogue that costs about $200. Some 456 million Indians live on less than $1.25 a day.

From The Times:

"Vogue India's August issue presented a 16-page vision of supple handbags, bejeweled clutches and status-symbol umbrellas, modeled not by runway stars or the wealthiest fraction of Indian society who can actually afford these accessories, but by average Indian people.


Vogue India editor Priya Tanna's message to critics of the August shoot: 'Lighten up,' she said in a telephone interview. Vogue is about realizing the 'power of fashion' she said, and the shoot was saying that "fashion is no longer a rich man's privilege. Anyone can carry it off and make it look beautiful," she said.

'You have to remember with fashion, you can't take it that seriously,' Ms. Tanna said. "We weren't trying to make a political statement or save the world," she said."


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In Vogue India magazine, a child from a poor family modeled a Fendi bib, which costs about $100.


"The editorial spread was 'not just tacky but downright distasteful' said Kanika Gahlaut, a columnist for the daily newspaper Mail Today that is based here, who denounced it as an 'example of vulgarity.' "


Read the whole article here.


What say you, reader?


| Comments (6)

6 Comments

Fendi bibs for the masses!

yeah fendi, way to be a jerk!

The "power of fashion" has always been to marginalize the poor (who either can't afford the clothes or spend most of their life creating the products, or both.)

haha, I sound so bitter. It's been an angry news day.


This shows a lack of understanding and compassion; it is exploitative, it is wrong. It is just this type of carelessness that makes this world full of greed, hatred and delusion.

I don't agree with this but is it a whole lot different to Benneton who've used everything from newborn babies to men dying of HIV in their camapaigns.
http://press.benettongroup.com/ben_en/about/campaigns/list/
Sets people's tongues wagging, doesn't it?

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