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In the online marketing world, Google stands alone as the most powerful tool for driving new visitors to your website. So photographers who are serious about growing their businesses online should learn how to use Google to market their photography websites using search engine optimization (SEO). We’ve done quite a bit of looking around, and the photo industry is missing two things: 1) comprehensive guidance on SEO tailored specifically for photographers, and 2) easy tools to help photographers tap into the power of SEO.
Today, PhotoShelter is filling that void with new research that can be downloaded for free, and new features that give PhotoShelter photographers full control of 30+ critical factors that can help get their photography business found online. Plus, we’ve built an exclusive SEO Grader that can analyze PhotoShelter accounts for SEO compatibility and make recommendations for improvement.
Whether you’re selling stock photos or prints online, looking to generate more assignment work, growing a wedding photography business, and all things in between – SEO can dramatically change the way new customers find your website. You’ll want to review the guidance, and consider including SEO tactics in your photography workflow. We’re tremendously excited to put these tools in your hands.
PhotoShelter’s Free SEO Toolkit
Designed specifically for photographers, our latest research report, Photography Websites: SEO Cookbook, guides you through the most effective SEO tactics for your website. We cover every tactic, on and off the web page, that you can use to help the search engines find you and your photos. Use this report to understand, plan, and carry out your own SEO effort. This critical internet marketing guidance can benefit all photographers, regardless of who you use for photo hosting, or who has designed your photography website.
The 30-page e-book includes:
• Creating an SEO strategy
• How search engines determine your ranking
– On page factors
– Off page factors
• Things to avoid
• Benchmarking and analytics
• Suggested resources
Plus, the SEO Toolkit includes bonus extras, like videos, worksheets, and more!
Get your Free SEO Toolkit now.
Special thanks to our friends at Adorama who sponsored the SEO Cookbook.
Introducing PhotoShelter’s SEO Grader
Also released today, PhotoShelter’s new SEO Grader can analyze your account and recommend specific steps to ensure the search engines find you and your photos. This tool is designed to help our photographers rate their progress on creating SEO-friendly websites and online photo galleries. In addition to the SEO Grader, PhotoShelter now gives photographers control of 30+ website factors that contribute to strong search engine rankings, plus a little coding “secret sauce” that uses photos’ metadata to populate key website variables that help improve Google results. And no tech expertise is required! (Members: just look for the little green SEO icons throughout your account!)
The SEO Grader is an exclusive benefit for PhotoShelter members at any account level. Of course, PhotoShelter Standard & Pro Account holders using website templates or seamless customization of PhotoShelter into their own websites can take advantage of more advanced SEO functionality. Learn more with this video, about using PhotoShelter to improve SEO for photography websites.
Not a member? Enjoy $30 annual savings when you sign up for an Annual Standard Account before April 30.
Current members upgrade here.
Keep Learning: Webinars and More…
SEO will continue to evolve because the search engines are getting smarter every day. To help you along, please join us for a free PhotoShelter webinar to discuss the latest techniques for SEO for photographers, or how you can use PhotoShelter to achieve your desired search rankings. Plus, we’ll be providing more articles throughout the month on special SEO topics, so stay tuned!