Setting up a CNAME with your domain registar allows you to mask the photoshelter.com domain from your customized website. Depending on your registrar, the process of creating a CNAME can range from simple to excruciating.
PhotoShelter user Bruno Vincent struggled with creating a CNAME through his UK-based provider 1and1, but finally got it all working. He wrote a fantastic tutorial, which is bound to save 1and1 users a lot of time and angst.
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