Early today, we saw a large gathering of people and noticed a fancy trailer, tent, white seamless backdrop, and a bunch of strobes. So, I ambled over to get a closer look. Turns out, Jake Chessum - known for his street fashion photos in New York Magazine's Look Book, is doing a photo shoot all day today for HSBC Bank. The fun part is, they're shooting regular people - yes, as regular as our bald and unshaven marketing director, Andrew. No makeup, no stylist, just whatever you're wearing today and the misty ambiance of a foggy Union Square morning. If your photos get picked for the HSBC campaign, you make $750. They're looking for real stories, and real people, doing what they can to get by in today's economy. I'm sure you have a story to tell, so stop by Union Square today and get your inner model on.







Hi Allen, just to clarify. We also had 10 models on our casting. And was Jake's suggestion to also try to get more people from the street.
By the way, the shoot was fantastic, Jake is brilliant and you'll be seeing the results soon.
Tks.
That’s something,That's what I was thinking.Brilliant idea.