"Usability" is a catch-all word that we throw around…
Being situated right above NYC’s Union Square has its benefits, like
the Green Market, great restaurants, and unbelievable people watching.
Last week we saw a woman dancing on a pole (yes, that kind of pole) for charity. We also saw a contortionist get his head,
right leg, and right arm all inside the head of a tennis racket. And my personal fave, the Michael Jackson impersonator.
Early today, we saw a large gathering of people and noticed a fancy
trailer, tent, white seamless backdrop, and a bunch of strobes. So, I
ambled over to get a closer look. Turns out, Jake Chessum – known for his street fashion photos in
New York Magazine’s Look Book,
is doing a photo shoot all day today for HSBC Bank. The fun part is,
they’re shooting regular people – yes, as regular as our bald and
unshaven marketing director, Andrew. No makeup, no stylist, just
whatever you’re wearing today and the misty ambiance of a foggy Union
Square morning. If your photos get picked for the HSBC campaign, you
make $750. They’re looking for real stories, and real people, doing
what they can to get by in today’s economy. I’m sure you have a story
to tell, so stop by Union Square today and get your inner model on.
Hey! Jake Chessum with a Canon 1Ds and some Pocket Wizards! Photo by Andrew Fingerman