The Michael Jackson Memorial was the largest memorial service since Princess Diana’s memorial in the 90s with an estimated television audience of 31 million people in the US and an additional several million online. Of course, photos from the event were published in newspapers, websites and on television.
From left Janet Jackson, Paris Michael Katherine, LaToya Jackson, Jermaine Jackson and Prince Michael Jackson I attend a memorial service for their brother and father, music legend Michael Jackson, at the Staples Center in Los Angeles, California on July 7, 2009. AFP PHOTO / GABRIEL BOUYS
In anticipation of the event, several thousand requests were fielded by the Jackson family PR agency, Sunshine Sachs & Associates, for the seven photo positions within the Staples Center. As is typical for large events with limited photo positions, the organizers decided upon a “pool” solution where the major wire services would gain access in exchange for distribution their images to the media outlets that could not gain access.
On Friday, July 3, Andrew Gombert, a photographer and photo editor with the wire service European Pressphoto Agency, was tasked with finding a distribution solution by the next day that would allow several thousand media agencies to view and download the pool images. The timeline was brief because the PR agency had to notify the other media outlets on how they could access the images.
As a long time PhotoShelter user, Andrew decided to open a PhotoShelter Pro Account, and incorporated the following workflow.
Andrew told me that “the process of setting up the PhotoShelter account and allowing access to thousands of organizations couldn’t have been easier.” We’re excited that people like Andrew continue to find innovative ways to use PhotoShelter to manage their photo workflows.
RIP MJ. Shamon!
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