Comments on: Your Photography Business Plan for 2011 http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/ Daily discussion of photography business issues & photography websites. Marketing and sales tips for smart photographers, plus a dose of inspiration from the PhotoShelter team. Mon, 17 Jun 2013 03:34:44 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Andrew Fingerman http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/#comment-750489 Andrew Fingerman Wed, 06 Feb 2013 09:34:30 +0000 http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/#comment-750489 Hi Nadia, Here's another way to think about that point. What are the ways you can get a single client to engage with you deeper, so you can become their "relied upon" photographer that they want to work with again and again. From this angle, it becomes less about keeping competitors out, and more about you and your client relationship, and the ways that you can keep addressing their needs over the long term. So, are there things that you can offer that would accomplish that? This is where the "photo library" comment comes in... one photographer with a corporate client might offer to manage the entire photo library for that client. So, it moves the photographer into a position of a) delivering more value to the client, beyond one-off photo shoots, and b) likely a recurring fee or retainer to perform the service. (And then, when they rely on you for this, they are much less likely to turn to other photographers instead of you.) Hope that helps! Hi Nadia,
Here’s another way to think about that point. What are the ways you can get a single client to engage with you deeper, so you can become their “relied upon” photographer that they want to work with again and again. From this angle, it becomes less about keeping competitors out, and more about you and your client relationship, and the ways that you can keep addressing their needs over the long term. So, are there things that you can offer that would accomplish that? This is where the “photo library” comment comes in… one photographer with a corporate client might offer to manage the entire photo library for that client. So, it moves the photographer into a position of a) delivering more value to the client, beyond one-off photo shoots, and b) likely a recurring fee or retainer to perform the service. (And then, when they rely on you for this, they are much less likely to turn to other photographers instead of you.) Hope that helps!

]]> By: Nadia http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/#comment-748023 Nadia Tue, 05 Feb 2013 14:47:31 +0000 http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/#comment-748023 Great posting Could anyone further explain the second last point regarding the "competition and keeping them out" and the discussion of managing clients library? Not sure I quite got the point there, but seems there's a valuable one made. Great posting

Could anyone further explain the second last point regarding the “competition and keeping them out” and the discussion of managing clients library? Not sure I quite got the point there, but seems there’s a valuable one made.

]]> By: Your Year-end Photography Business Plan ‹ Photography business insights & tips – photo sales & marketing discussion | PhotoShelter blog http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/#comment-20847 Your Year-end Photography Business Plan ‹ Photography business insights & tips – photo sales & marketing discussion | PhotoShelter blog Thu, 20 Oct 2011 15:20:29 +0000 http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/#comment-20847 [...] of the year, so it’s a smart time to check in with how you’re doing vs. your original photography business plan. And if you want to finish the year strong, you may want to make some strategic decisions about how [...] [...] of the year, so it’s a smart time to check in with how you’re doing vs. your original photography business plan. And if you want to finish the year strong, you may want to make some strategic decisions about how [...]

]]> By: Missoliel http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/#comment-18599 Missoliel Wed, 05 Oct 2011 02:09:19 +0000 http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/#comment-18599 Thanks for a great article that gets to the point and is simple to follow. I had been searching Google all morning trying to find something just like this! Thanks for a great article that gets to the point and is simple to follow. I had been searching Google all morning trying to find something just like this!

]]> By: Magie http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/#comment-18598 Magie Mon, 01 Aug 2011 09:24:06 +0000 http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/#comment-18598 Nice, I'm planing to sell my work so you article was really helpful, thanks so much :D Nice, I’m planing to sell my work so you article was really helpful, thanks so much :D

]]> By: Chrstian Hafer http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/#comment-18597 Chrstian Hafer Sun, 16 Jan 2011 19:23:26 +0000 http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/#comment-18597 Always such great info. Always such great info.

]]> By: Digital Photography Fan http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/#comment-18596 Digital Photography Fan Fri, 14 Jan 2011 10:11:58 +0000 http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/#comment-18596 Wow....great article packed with lots of valuable information! Thanks!! Wow….great article packed with lots of valuable information! Thanks!!

]]> By: Free Business Plan http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/#comment-18595 Free Business Plan Fri, 14 Jan 2011 06:20:45 +0000 http://blog.photoshelter.com/2011/01/your-photography-business-plan-for-2011/#comment-18595 Useful information. For those who wish to utilise a business plan template, we offer a free service. Please visit our website for further details. Useful information. For those who wish to utilise a business plan template, we offer a free service. Please visit our website for further details.

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