Steve Fine, the legendary Director of Photography at Sports Illustrated,…
Ashley Macknica has worked as a freelance photo editor at Jane Magazine and New York Magazine. In part two of our webinar series entitled How We Hire Photographers, Ashley discusses the important of persistence and “repetitive exposure” in getting a photo editor’s attention.
She regularly views curated photo blogs, and of those she said:
“There’s a handful of sites for probably every kind of specialization. But I think that people that are responsible for them should be treated the same as a photo editor at a magazine or an art buyer in that they are, sort of, arbiters of the industry and what’s going on in both art and commercial photography.
I like this marketing tactic. Contacting photo buyers on a one-to-one basis is a lot of heavy lifting, and while I wouldn’t give it up, I do think trying to be features on a well-curated, well-trafficked photo blog is a great supplementary way to get noticed. Watch the whole interview here.
Make sure to check out Part 1 with Travel+Leisure photo editor Whitney Lawson too.
If you haven’t downloaded our free ebook “What Buyers Want from Photographers,” you should do that now! It’s a survey of 500 photo editors and buyers from a variety of industries, and it’s jam packed with valuable information.