Kaia Hemming is an art buyer at JWT, one of…
Last week, we had a really great webinar with photo editors Whitney Lawson and Ashley Macknica. Below you can watch Whitney’s portion discussing how she finds photographers for Travel+Leisure, and she walks us through some of her favorite promos. In addition, we liberally sprinkle a lot of Q&A from the audience like this little nugget to get your inspired:
“How many photographers are you using during the course of the year?”
“In terms or hiring for shoots, it would probably be in the hundreds. And in terms of photographers who are in the magazine, it would be maybe thousands.”
If you’ve ever wanted to shoot for a magazine like Travel+Leisure, this is definitely a video you don’t want to miss. And don’t forget to check out Part 2 with Ashley Macknica from New York Magazine.
If you haven’t downloaded our free ebook “What Buyers Want from Photographers,” you should do that now! It’s a survey of 500 photo editors and buyers from a variety of industries, and it’s jam packed with valuable information.
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