http://blog.photoshelter.com/2011/05/the-right-and-wrong-way-to-buy-photo-gear/ Daily discussion of photography business issues & photography websites. Marketing and sales tips for smart photographers, plus a dose of inspiration from the PhotoShelter team. Tue, 21 May 2013 22:35:01 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://blog.photoshelter.com/2011/05/the-right-and-wrong-way-to-buy-photo-gear/#comment-20848 Your Year-end Photography Business Plan ‹ Photography business insights & tips – photo sales & marketing discussion | PhotoShelter blog Thu, 20 Oct 2011 15:23:57 +0000 http://blog.photoshelter.com/2011/05/the-right-and-wrong-way-to-buy-photo-gear/#comment-20848 [...] How have you fared thus far in 2011? If your original plan for income and expenses went out the door months ago, its never too late to hold your ground and get back to the disciplined approach to managing your cash. What are your remaining expenses for 2011 and early 2012? Will your existing bookings cover these obligations and support your lifestyle? If not, how many additional gigs must you book to ensure you’re not creating a unmanageable debt situation to maintain necessary spending?  At least three levers can impact cash flow – increasing prices, more aggressive or innovative marketing to bring in new clients, or slashing/delaying those expenses. Have a look at The Tax Ninja, Matt Whatley’s recommendations for smart equipment spending. [...] [...] How have you fared thus far in 2011? If your original plan for income and expenses went out the door months ago, its never too late to hold your ground and get back to the disciplined approach to managing your cash. What are your remaining expenses for 2011 and early 2012? Will your existing bookings cover these obligations and support your lifestyle? If not, how many additional gigs must you book to ensure you’re not creating a unmanageable debt situation to maintain necessary spending?  At least three levers can impact cash flow – increasing prices, more aggressive or innovative marketing to bring in new clients, or slashing/delaying those expenses. Have a look at The Tax Ninja, Matt Whatley’s recommendations for smart equipment spending. [...]

]]> http://blog.photoshelter.com/2011/05/the-right-and-wrong-way-to-buy-photo-gear/#comment-19028 Tammy Thu, 26 May 2011 01:35:03 +0000 http://blog.photoshelter.com/2011/05/the-right-and-wrong-way-to-buy-photo-gear/#comment-19028 I think people need to realize that a camera is nothing but a tool. The most important part of photography is a skilled photographer, not an expensive camera. I think people need to realize that a camera is nothing but a tool. The most important part of photography is a skilled photographer, not an expensive camera.

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