Ilise Benun is the co-founder of Marketing-Mentor.com, providing guidance, practical…
What’s better than a chunky, well edited photo book? Not much. For years we’ve looked at photo books as collectors items, and getting published was always a career milestone that’s just a bit out of reach for emerging photographers. However, thanks the the availability, affordability and simplicity of online self-publishing services like Blurb, the photo community has now widely embraced self-publishing, and everyone from professionals to amateurs are now able to create print-on-demand books to catalog each and every project. Photo books are now increasingly being used as a part of an overall marketing strategy to help photographers get their names out there and build more business.
Today we’re launching Marketing Yourself With Photo Books, a new (free) 22-page guide that explores the different ways photographers are using self-publishing to promote themselves to photo editors/buyers and fans alike. Sponsored by Blurb, this guide includes both practical guidance on building a book to use for promotional purposes, as well as rich case studies from top photographers who have successfully woven photo books into their overall marketing strategy.
Inside you’ll find:
- The Economics of Self-Publishing
- What Your Clients Think (insight from magazine photo editors and ad agency buyers)
- Using a Photo Book as Your Portfolio
- Using a Photo Editor
- Design Considerations
- Color Fidelity
- What to Consider Before – and After – You Make Your Book by Daniel Milnor
- Case Studies: Michael Creagh, Graciela Cattarossi, Andrew Kaufman, Matt Eich, Terry Vine
- A Home for Self-Published Books (the Indie Photobook Library)
Plus, the good folks at Blurb have provided a sweet 20% off discount coupon at the back of the guide, so grab your copy of Marketing Yourself With Photo Books now, and share your own photo book insights below.