This piece originally appeared in our guide Building Your Outdoor &…
Chicago-based photographer Todd Rosenberg has done some product photography before, but nothing this big. When I say big, I mean really big.
An editor from Sports Illustrated called him with an assignment. To photograph the cars that won the Indianapolis 500 for a special race-day edition.
“So after research, I learned that the only way to really do it right would be to set up a 10×30′ softbox at the Brickyard museum,” he said.
That is one super huge softbox! It took him 7 hours to set up, and required 3 assistants. (He made a time-lapse video of the entire process – which began the night before the shoot was to start.)
I interviewed Todd about the assignment via Skype (the full video interview is below, including a cool time-lapse video he created of the process).
We talked about the challenges of working with that giant Chimera softbox, and how he uses email marketing as a way to enhance communication with clients so he can maintain a cool stream of assignments — like this one.
You can see more images from this shoot in the Picade image archive.
Speaking of email, you should also get your hands on Email Marketing for Photographers,
another FREE guide that will teach you how to turn your client emails
into an effective marketing tool. Produced by the PhotoShelter research
team, this 15-page guide shares valuable information that will help you grow your business using proven email marketing tactics.
Download this free guide right now!