At the end of 2012, we surveyed over 5,000 photographers…
Jennifer McKendrick, a photographer (and a business owner) based in Pennsylvania, made a recent business decision that’s put her into the national spotlight. She won’t work with bullies.
She spotted a page on Facebook that contained hateful and mean comments from several teenage girls that had scheduled senior portrait sessions with her.
So, she cancelled the shoots, emailed the girls, CC’ed their parents, and included screen shots of the offending comments.
In a blog post about her decision, McKendrick wondered how she could spend 2 hours with someone during a session, trying to take beautiful photos of them, while knowing “they could do such UGLY things.”
“I’m a small business owner and I have the luxury of making that decision,” she writes.
“If you are ugly on the inside, I’m sorry but I won’t take your photos to make you look pretty on the outside!”
As of this writing, her anti-bully stance has resulted in 20,738 Facebook “Likes”, and her blog post has been viewed over 129,000 times. The blog post contains 406 comments, an overwhelming majority of them being supportive of her decision.
As a business owner, would you make this call? Or would you go ahead with the shoot? Which decision do you think would help your business the most?