Today we released free guide #15 in PhotoShelter’s library of photography business guides: Selling Fine Art Photography. Turns out, the perfect “recipe” to finding success in selling fine art photography, let alone definingfine art photography, proved to be a bit elusive. So we talked at length with 12 pros – fine art photographers, curators and gallerists (online and offline galleries), and one fine art printer to get their best tips and tricks, find out what’s working and what’s not.
Photo by Matt Suess
Here’s a quick preview of what’s inside Selling Fine Art Photography:
6 Tips to Get Your Work Featured Online
Jeffrey Teuton is the Director of the Jen Bekman Gallery in New York City and works closely with 20×200, an online gallery offering thousands of limited edition prints from a wide-range of photographers. Jeffrey has a list of six key tips for photographers hoping to get their work featured online:
1. Get your name out there in your community. Curators and gallery owners often read local and obscure blogs to find undiscovered talent.
2. When you’re featured in a blog, be sure the post back-links to your website. The folks at 20×200 get frustrated when they come across a great photograph with no information about the photographer attached.
3. Make sure your photographs have strong composition, great technique, and “strike a cord.” Online galleries like this.
4. Be smart when choosing an online gallery to collaborate with. Many galleries like 20×200 have an exclusivity policy that prevents you from showing your same pieces in other venues. This means that the gallery you pick should have a strong marketing reach that can expose you to a large network of potential customers.
5. Find an online gallery that has a relationship with offline spaces. For example, 20×200, has a close relationship with the Jen Bekman Gallery and the two spaces often cross promote photographers.
6. Online galleries are receptive to emerging artists. 20×200 is not surprised when an undiscovered photographer comes on board and their work takes off – that’s why they make a point to search for fresh faces.
Also inside Selling Fine Art Photography, you’ll find profiles of photographers like:
- Ken Kaminesky. Ken discovered a unique style that suited his passion and now succeeds in selling fine art online to a large and growing social following.
- Jimmy Williams. Jimmy returned to his passion after a successful commercial career and now uses PR and media coverage to build an audience for his fine art work.
- Landon Nordeman. Landon piggybacks off the access afforded by editorial assignments to indulge his curious eye to capture a different, more contemporary view of his subjects. His work is marketed through the successful online fine art gallery 20×200.
- Greg Marinovich. Greg has parlayed his vast collection of historic documentary photography from South Africa to find new success in gallery and museum exhibits.
- James Bourret. James opened a gallery to market his Sun Valley, Idaho landscape work, which draws in a regular tourist audience that is then exposed to his fine art collection.
- Peter Carroll. Peter captured a natural rarity – the unique way that rain hits one of Australia’s most recognizable rock formations – and was instantly catapulted into the fine art world by the public response to his work.
- Matt Suess. Matt believes that all fine art sales stem from personal connections and relies heavily on travel to art festivals to meet new people and share the story behind his photos.
- amani olu. amani co-founded Humble Arts Foundation, a nonprofit dedicated to promoting the fine art photography of undiscovered artists.
- Bess Greenberg. Bess is the director of Manhattan’s 25CPW, an artist run gallery space that features a regular stream of community-oriented curated events in a temporarily vacant retail space.
Selling Fine Art Photography is essential reading for both photographers looking to get started in the fine art business, as well as those looking to fine tune their sales. Check it out.
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