This week's leading article is a guest post by Bill…
College sports is a multi-billion dollar industry, and photography plays an ever increasing role to communicate newsworthy events, increase school brand awareness, and engage alumni. And it’s not just college basketball pictures–nearly all athletic teams demand photography for sports posters, magazines, official rosters, framed prints, and more.
There’s a lot of opportunity for universities and colleges to take in additional revenue from these sales, and savvy schools are starting to understand how the photography departments (which have traditionally been cost centers), can become revenue generators for the school. Colleges, universities and even high schools are finding that the tools and features available on their PhotoShelter websites are making photo sales possible. Below are a handful of examples alongside some of our favorite college sports photos.
University of Michigan
Notre Dame University
University of Texas
Brigham Young University
University of Iowa
University of Washington
Oklahoma State University
Want to learn more about how your college can easily display and sell photos to students, alumni and other waiting customers? Check out the PhotoShelter Tour for more information.