A key concept in sales and marketing is the "funnel"…
Times have changed significantly in the stock photo industry – even more so in just the last 5 years. And unfortunately for the producers of stock photography, it’s been a pretty rocky road. But, like all paradigm shifts, the most flexible members of a species figure out a way to evolve and survive. We set out to find photographers who fit this description and learn what they’re doing to generate income from stock photography today.
What resulted was a comprehensive 48-page guide, Selling Stock Photography, featuring insights from stock buyers and stock photographers themselves. In this guide, you’ll learn:
- The pros and cons of agency vs. independent stock licensing
- 15 things photo buyers love to see in an email
- Photography website do’s and don’ts for selling stock photos
- How to keyword your stock photos
- Top ways for photographers to get noticed by photo buyers
Included in the guide are interviews from top stock photo buyers from advertising agencies, magazines, and publishing houses including Conde Nast Traveller, Random House, Billboard.com, and independent ad agency T3 .
And what better way to gather new ideas for photographers to generate stock photo revenue today than to hear from a group of smart photographers themselves? So we also interviewed 9 photographers — seasoned veterans of stock photography, newcomers, and small agency owners — to hear how they’re adapting their business models, sales and marketing approaches in the wake of a significantly changed industry. Included are photographers like David Sanger, David Coleman, Randy Santos, Robert Folz from Visuals Unlimited, and many more. You’ll enjoy the insights each photographer shares on how they’re attracting buyers and maintaining client relationships to profit from licensing their photos.
Selling Stock Photography is intended to be an educational resource for photographers just getting started with stock photo licensing as well as seasoned professionals looking for new ideas and ways to approach the market. Check it out here – and as always, it’s 100% free.