2012 Photo Business Plan Workbook

Earlier this fall, we gave you Your Year-End Photography Business Plan. Now that we’re fast approaching the end of 2011, it’s time to start planning how you’re going to start off 2012 with a bang.

Cut to our latest free resource, the 2012 Photo Business Plan Workbook. This 9-chapter workbook is designed to provide you with key strategies, concrete examples, and a list of comprehensive resources to help you think critically about your photo business.

You can’t expect to succeed in the coming year if you don’t have a plan to make it happen. We see photographers all the time who have lofty goals but don’t afford themselves the time to make a plan. If you’re an optimist, you can expect to grow. But an actual plan with clear strategies will be more helpful to get you there. This workbook will help you come up with smart tactics to methodically grow your photography businesses in 2012.

Dozens of smart business tips are packed into one workbook to assist in guiding you in the following areas:

• Define your products & services
• Determine your audience and addressable market
• Create a marketing plan
• Fix your finances
• Build your SEO
• Tune-up your website
• Get social
• Create an advisory group
• Follow up with old clients

About the author

Lauren Margolis
Lauren is part of the marketing team at PhotoShelter. She's always on the lookout for striking photography and interesting people to feature on the blog. She claims to make the best Oreo cheesecake around.

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