Pei Ketron (@pketron) is a San Francisco-based photographer and educator…
Earlier this fall, we gave you Your Year-End Photography Business Plan. Now that we’re fast approaching the end of 2011, it’s time to start planning how you’re going to start off 2012 with a bang.
Cut to our latest free resource, the 2012 Photo Business Plan Workbook. This 9-chapter workbook is designed to provide you with key strategies, concrete examples, and a list of comprehensive resources to help you think critically about your photo business.
You can’t expect to succeed in the coming year if you don’t have a plan to make it happen. We see photographers all the time who have lofty goals but don’t afford themselves the time to make a plan. If you’re an optimist, you can expect to grow. But an actual plan with clear strategies will be more helpful to get you there. This workbook will help you come up with smart tactics to methodically grow your photography businesses in 2012.
Dozens of smart business tips are packed into one workbook to assist in guiding you in the following areas:
- Define your products & services
- Determine your audience and addressable market
- Create a marketing plan
- Fix your finances
- Build your SEO
- Tune-up your website
- Get social
- Create an advisory group
- Follow up with old clients
Any aspiring or professional photographer who is ready to commit to a successful 2012 needs this workbook.
This is actually our final free guide of 2011, and we hope you’ve benefited by the full library of free photo business resources we released in 2011. Our goal has always been to provide you with the best photography websites and tools to sell your photography, but we like to think that going above and beyond by providing free educational resources like these will help you have even greater success with our product. Now go plan your growth for 2012!