Thanks our modern age dependency on email, getting your work in front of potential buyers has never been easier. E-blasts, e-promos, and e-newsletters are all part of what we’re talking about when we say “email marketing.” And it’s something that has become a key piece of many photographers’ overall marketing mix, regardless of the type of work you do. But just like every marketing strategy, there are certain do’s and don’ts that can optimize your efforts and avoid common pitfalls that doom many email promos to failure.

So today we’ve partnered with Emma to bring you our latest free guide, Email Marketing for Photographers. This guide provides extensive research into what works and what doesn’t for photographers and their audience.

Use these tips to ensure your next campaign is a success. We talked to photographers who are using email marketing to stay top of mind and get their work in front of buyers. Email Marketing for Photographers also has advice on how to good an Email Service Provider (ESP), as well as:

• 10 questions to ask yourself before pressing send
• Why keeping your brand consistent is so important in email marketing
• How to send an email that buyers will actually open
• Ways to write and design emails that people will look forward to receiving

Download the free guide and get email marketing tips to grow your photo business and reach new clients!