Home » Featured Posts » New Guide: The 2013 Photo Business Plan Workbook

New Guide: The 2013 Photo Business Plan Workbook

Posted by: Lauren Margolis Date: January 23, 2013 | 3 Comments

Building your photography business is a process, which means there is no one-stop shop formula for success to “hit the jackpot.” But the good news is that if you plug away in a few major areas, you’ll start to solidify your brand, attract more eyeballs to your website, and be top-of-mind for potential buyers and clients.

In the 2013 Photo Business Plan Workbook, we offer practical tips, to-do lists, and online resources to help you make smart decisions for your photo business in 2013.

Here are four major business questions that we’ll help you address this year:

Who is your target audience?
What is your unique selling point?
What’s your marketing plan?
Is your website as great as you are?

We also interviewed seasoned photographers Allison Smith, Jim Goldstein, Martin Vargas, and Ben Lowy to get their tips on everything from blogging to SEO to managing your finances.

As a sole proprietor, it takes extra effort to step back from the role of artist to think of ways to reach more clients, build your brand, and grow your bottom line. The 2013 Photo Business Plan Workbook is designed to help you view the things you do every day as moving parts in your well-oiled photo business machine. Use this guide to learn where to add a little oil, where to wipe away a little grease, and how to make the time to do it.

3 Comments

Paul Skelcher 1-23-2013

a printable version would be nice.
paul

Lauren Margolis 1-24-2013

Hi Paul – you can download the PDF and print it! You could opt to print in black and white, as well.

Sarah 1-25-2013

Thank you, will start reading through this next week, I have saved it to my ipad library so I don’t need to print it, I used to print out your other guides, but find that I put the pages out of order as I start to go back and forth, so this way is much easier and better for the environment!