For the last two weeks we've been asking PhotoShelter members…
Building your photography business is a process, which means there is no one-stop shop formula for success to “hit the jackpot.” But the good news is that if you plug away in a few major areas, you’ll start to solidify your brand, attract more eyeballs to your website, and be top-of-mind for potential buyers and clients.
In the 2013 Photo Business Plan Workbook, we offer practical tips, to-do lists, and online resources to help you make smart decisions for your photo business in 2013.
Here are four major business questions that we’ll help you address this year:
- Who is your target audience?
- What is your unique selling point?
- What’s your marketing plan?
- Is your website as great as you are?
As a sole proprietor, it takes extra effort to step back from the role of artist to think of ways to reach more clients, build your brand, and grow your bottom line. The 2013 Photo Business Plan Workbook is designed to help you view the things you do every day as moving parts in your well-oiled photo business machine. Use this guide to learn where to add a little oil, where to wipe away a little grease, and how to make the time to do it.