This piece originally appeared in our guide Breaking into Fashion…
At the end of 2012, we surveyed over 5,000 photographers worldwide for an exciting inaugural survey, The Photographer’s Outlook on 2013. We wanted to know, what are photographers’ major business and marketing goals for 2013? How do they plan to invest their money? Where are they likely to find new business? Which social media platform do they turn to first? Do they expect to make more money than last year?
We asked and we got the scoop. The big takeaway: photographers are ready to make 2013 the best year yet. They feel optimistic about their business prospects and plan to dedicate time and resources to growing their bottom line even more so this year than last.
In fact, with more attention to marketing and a smart business strategy, 73% expect to make more money this year than they did in 2012.
And, check out our infographic summarizing the key findings of the survey:
Download the infographic and post to your blog! The Photographer’s Outlook on 2013