Steve Fine, the legendary Director of Photography at Sports Illustrated,…
There are several instances where renting gear should be a no-brainer , and yet many photographers are reluctant to do so. Perhaps it’s because they think that buying a Canon 5D Mark III will help them shoot better and win more business. But the reality is that gear is rarely what makes a photographer successful. It’s more about being prepared – and renting often plays a role in your preparation for a shoot.
To learn more about reasons to rent, we turned to the experts at LensProToGo. True, the folks at LensProToGo make their business from renting gear. But they’re all professional shooters, too, and would rather steer you in the right direction than sell you something you don’t need.
Check out the video recording of our live webinar with Brian Tetrault, photographer and staff at LensProToGo. He discusses how to know when to rent vs. buy photo gear.
As a sneak peak, here are the 6 reasons – outlined in the above video – to consider renting:
- You’re just starting out and want to step up from the kit lenses
- If you have a really important shoot and you need backup gear
- Your gear is broken, out for repair, and you have shoots while it’s gone
- You don’t want to invest in a very expensive piece of gear
- You need some extra lighting
- You want to expand your horizons – for example, experiment with video gear
- You want your second shooter to have better gear
- Try before you buy!
Brian also shared a really useful table that includes some of the most popular rental gear, and how many times you would need to rent it before you reached its 2-year depreciation value.
*Based on retail pricing from B&H Photo Video in NYC, no tax
**Based on 4 day pricing from LensProToGo including roundtrip shipping, no tax or protection plan
On top of that, LensProToGo is offering a special discount! Use the promo code RENTVSBUY at checkout and receive 10% off of any size order. Offer expires August 30, 2013.