6 Reasons To Consider Renting Photo Gear

There are several instances where renting gear should be a no-brainer , and yet many photographers are reluctant to do so. Perhaps it’s because t...

There are several instances where renting gear should be a no-brainer , and yet many photographers are reluctant to do so. Perhaps it’s because they think that buying a Canon 5D Mark III will help them shoot better and win more business. But the reality is that gear is rarely what makes a photographer successful. It’s more about being prepared – and renting often plays a role in your preparation for a shoot.

To learn more about reasons to rent, we turned to the experts at LensProToGo. True, the folks at LensProToGo make their business from renting gear. But they’re all professional shooters, too, and would rather steer you in the right direction than sell you something you don’t need.

Check out the video recording of our live webinar with Brian Tetrault, photographer and staff at LensProToGo. He discusses how to know when to rent vs. buy photo gear.

As a sneak peak, here are the 6 reasons – outlined in the above video – to consider renting:

You’re just starting out and want to step up from the kit lenses
If you have a really important shoot and you need backup gear
Your gear is broken, out for repair, and you have shoots while it’s gone
You don’t want to invest in a very expensive piece of gear
You need some extra lighting
You want to expand your horizons – for example, experiment with video gear
You want your second shooter to have better gear
Try before you buy!

Brian also shared a really useful table that includes some of the most popular rental gear, and how many times you would need to rent it before you reached its 2-year depreciation value.

*Based on retail pricing from B&H Photo Video in NYC, no tax

**Based on 4 day pricing from LensProToGo including roundtrip shipping, no tax or protection plan

On top of that, LensProToGo is offering a special discount! Use the promo code RENTVSBUY at checkout and receive 10% off of any size order. Offer expires August 30, 2013.