I am constantly preaching the power of photographing your niche,…
If you attended Luminance last year or watched any of the videos from our speakers, then you know that Luminance talks bring together some of the most unique (and often divergent!) perspectives, featuring innovative – if not other-worldly – image makers, creatives, technologists, and industry leaders.
So we’re thrilled to announce that this year PhotoShelter is presenting six Luminance seminars at Photoville NYC! Photoville’s pop up photo destination in Brooklyn is an amazing place to hold these talks, which will talk place on the afternoons of Thursday and Friday, September 26-27, 2013. These seminars will continue in the Luminance spirit by showcasing insights on topics ranging from iPhoneography, to the three-minute photo shoot, to the evolving role of the brick-and-mortar gallery.
The best part? It’s all free.
We’ve invited some of the most inventive, knowledgeable, and entertaining personalities in the photo community – including renowned conflict and editorial photographer Ben Lowy, Rolling Stone Photo Editor Deborah Dragon, and recent New York head of VII photo agency and secretary of the World Press Photo Competition Stephen Mayes. In the true Luminance spirit, we’re pairing speakers of different backgrounds and viewpoints on the same panels, so you’ll get the full spectrum of ideas and insights.
Each seminar is 45 minutes long and you only need to register to reserve a spot. Here’s the line up:
Thursday, September 26, 2013
A Photographer’s Guide to Navigating the Art World
*NEW* Featuring Jennifer Samuels, Anastasia Gallery; Sarah Hasted, Hasted Kraeutler Gallery; Sasha Wolf, Sasha Wolf Gallery; Daniel Aycock, Front Room Gallery; and Rafael Fuchs, Fuchs Gallery.
3pm – 3:45pm
These days anyone with an Internet connection can set up a website and start trolling any number of social media platforms. But building an audience that actually listens and could become potential clients is a whole different animal. So how do you outshine the thousand other photographers and get your voice heard – and work seen? The truth is, there’s no recipe – but there are common threads to those who have built a fanbase among both fellow photographers and photo buyers. This panel will feature several gallery owners and photo buyers who will shed light on how you can break through and get your work on the walls of a gallery or private buyer.
Register here: https://luminance-navigatingtheartworld.eventbrite.com/
Bringing Your C Game (Creativity!) to an Editorial Shoot
4pm – 4:45pm
Featuring photographer Peter Yang and Rolling Stone Photo Editor Deborah Dragon
How do you get the opportunity to shoot covers from Rolling Stone and Men’s Health to Wired and Outside – and do it with celebrities like Jimmy Fallon, Daft Punk, and Barack Obama? You’re Peter Yang, and you give your subject a sandwich. No, really. Using his creativity and inherent quirky personality, Peter has won the hearts of countless celebrity subjects and photo editors. Join him and Rolling Stone’s Senior Photo Editor Deborah Dragon to get a behind-the-scenes look at how photographers and editors work together to brainstorm, produce, and sell their ideas for a shoot – sometimes in three minutes or less.
Register here: https://luminance-bringingcgame.eventbrite.com
The Future of Copyright
5pm – 5:45pm
Featuring Michelle Bogre, copyright lawyer; Allen Murabayashi, PhotoShelter Co-Founder; and Julie Grahame, aCurator.com
If you’re like many (many!) photographers out there, then United States copyright law is probably pretty daunting. But here’s the thing – understanding the ins and outs of copyright is an asset to your business. This panel will help lift the veil on this cumbersome topic, and discuss how to balance protecting and sharing your images. You’ll learn how photographers today are making copyright part of their everyday workflow (hint: it doesn’t mean hiding your images in a black box never to be seen by the world).
Register here: https://luminance-futureofcopyright.eventbrite.com
Friday, September 27, 2013
Guerilla Marketing For Photographers With Little-To-No Time
2:30pm – 3:15pm
Featuring Andrew Fingerman, PhotoShelter CEO and marketing guru
While money spent on marketing tactics like advertising and direct mail pieces can be easily monitored and tracked, time spent on channels like social media, SEO, and email marketing can be a lot harder to budget and optimize. If you’re already short on time, then it’s even more important to be making smart decisions about how and where to spend your energy. PhotoShelter CEO and marketing guru Andrew Fingerman will share his tips on how to get the word out and attract potential clients. We guarantee you’ll walk away with at least one idea you can implement the next time you’re racking your brain for innovative marketing ideas.
Register here: https://luminance-guerillamarketing.eventbrite.com
Photo Books: Path to Profit?
*NEW* Featuring David Alan Harvey and Diego Orlando, Burn Magazine; Chris Boot, Aperture Foundation; Olga Yatskevich, 10×10 Photo Book Project; Niina Pollari, Kickstarter; and Christopher Capozziello, photographer.
3:30pm – 4:15pm
We all know that people are looking at photos more often than ever. But are we all just focused on the online world? Maybe not. Photo books – the offline kind – are becoming more prevalent than ever. But can you make money from them? Or, are they more useful for marketing and awareness purposes? And, which platform is the best route for you? Join a diverse panel of speakers from distinguished publishing houses, non-profit and independent publishers, as well as photographers who have crowd-funded and published their own books to learn the in’s and out’s of the (seemingly) counter-intuitive photo book trend.
Register here: https://luminance-photobookspathprofit.eventbrite.com
iPhoneography: Making Money With Your Phone
4:30pm – 5:15pm
Featuring Stephen Mayes, Exeuctive Director at the Tim Hetherington Trust; Ben Lowy, photographer; Patrick Witty, TIME; Landon Nordeman, photographer; and Michael Christopher Brown, photographer.
Whether you think it cheapens the industry or believe it’s the best thing since sliced bread, the fact is that more and more professional photographers are using their phones to shoot – and being paid to do it. Whether it’s brands wanting to access their 1 million followers on Instagram, workshops featuring iPhonography technique, or even commissioned editorial shoots for photos taken with a cellphone, there’s money in cellphoneography. This panel of magazine editors and pro photographers will talk about what drove the shift from contempt to fervor for this truly innovative photographic style.
Register here: https://luminance-iphoneography.eventbrite.com
Peer Review & Happy Hour
5:30pm – 7pm
Bring your book (or iPad), grab a beer, and get ready to get and give some unbiased feedback on your and your peers’ portfolios in this informal peer portfolio review event hosted by PhotoShelter. Think of it as a portfolio review without the pressure of being in front of a potential buyer – or like speed dating for photographers! You’ll give your feedback on a few portfolios, you’ll get some on yours, and we guarantee you’ll walk away with some new ideas – and feel good about helping out fellow photographers. What’s better than that? The event takes place in the Photoville Beer Garden – and the first drink is on us!
Register here: https://luminance-photoshelterpeerreview.eventbrite.com/