James Mullinger has been at British GQ for over twelve years,…
Both reached their goals – but took slightly different paths to achieve them. Here, learn what they would do differently the second time around, what promotion channels they deemed most lucrative, and steps you might not be considering but need to factor in time for. They also touch on how long you should run your campaign, why strategic timing of your launch is important, and how creating a solid timeline and plan before launch is essential.
Very few of my Kickstarter backers came from articles or blogposts about the project. My funds came mostly from people sharing testimonials on their Facebook – if it wasn’t for Facebook I would have probably only reached 20% of my goal.” – Scott Stazzante
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