Noted filmmaker and photographer Cheryl Dunn’s documentary in progress, Everybody…
This week we’re sharing our top four strategies to engage people on Facebook and ultimately help get more potential clients through the door. These tips are from our The Photographer’s Guide to Facebook which you can download here.
Engaging others and sharing their content on Facebook is just as important as posting original content from your own blog and portfolio. Sharing blogs, stories, videos, or images you find interesting shows that you’re not self-consumed, and you also have a real interest in the industry. This tip is one of four and comes from our The Photographer’s Guide to Facebook, which you can download here
Tip #2: Share Content from Others
1. “Like” pages from leading photo blogs, and other photographers you follow.
For inspiration of blogs to keep tabs on, check out our own wrap-up of the best photography blog posts. Keep in mind that once you like their Facebook pages, their content will start to appear in your own News Feed. When you see a post that you think might interest your audience, hit “share.”
2. Sign up for newsletters and subscribe to feeds.
Some examples include Pro Photo Daily, plus other photo-industry weekly newsletters like PDN. That way, you won’t miss posts from publications and industry thought leaders that are most important to you. A service like Feedly will also let you aggregate your favorite blogs in one spot so you can quickly skim for interesting news and updates.
3. Let people know you’ve shared their work.
If you share content without using the share function (so, instead, by simply linking to an article, resource, or gallery) consider shooting that photographer or blogger an email or Facebook message to let them know that you’ve shared their content. People appreciate when you help them spread the word about their work, and taking a quick moment to let them know may leave a lasting impression and make them more likely to share your own content sometime down the road.
Keep in mind that Facebook is an “inbound” marketing tool, which means you’re drawing your audience in by way of the things you’re offering. What you share should always be interesting tidbits that would appeal to your target audience, and these tidbits can come from outside sources.
For example, do you photograph dogs? Is there an article you read in The New York Times about dogs’ emotional lives you could share? Or, do you aim to provide educational resources to help your audience expand their Photoshop skills? Who in the photo or tech industry— individuals or companies—do you admire and is posting interesting work or stories on their own Facebook pages that you could share?
And whenever you can, team up with a brand, company or a vendor to cross promote. If you’re a wedding photographer shooting a wedding cake, find out who the bakery is and tag them in your Facebook photos. If they share your work, you’ll be reaching a whole new group of people in a related market.
Download The Photographer’s Guide to Facebook for more detailed tips and tricks today!