Joe Gosen, a Visual Journalism Instructor at Brooks Institute, is…
This week we’re sharing our top four strategies to engage people on Facebook and ultimately help get more potential clients through the door. These tips are from our The Photographer’s Guide to Facebook which you can download here.
Regardless of Facebook’s transformation over the years, its use is still rooted in friends sharing information with friends – and not only that, but it’s also a key tool for businesses. In this series of blog posts we’ll be covering four different ways you can use Facebook to engage your audience, get more eyeballs on your work, and possibly potential clients. These tips come from our The Photographer’s Guide to Facebook which you can download here.
Tip #1: Show Off Your Personality
1. Be a person.
This is probably the most important rule of social media behavior in general. On Facebook, you want to operate as you would in the real world. This means you should refrain from constantly selling your services, use language that is approachable, and share content that is interesting. If you’re not sure what constitutes as interesting content, ask your- self if you’d be inclined to like, share or comment on that post if you saw it on your News Feed. See example from freelance travel photographer Gavin Gough (above).
2. Tell a (short) story or interesting one-liner about your latest shoot and include an image.
Keep in mind that Mashable says, “Posts between 100 and 250 characters get 60% more likes, comments and shares than posts over 250 characters.”
3. Give a behind-the-scenes look at your shoots: the set-up, the gear, yourself shooting on location.
This can give people an idea of how you work. Also think about giving a shout-out to the people you worked with that day. This shows you’re a team player. Adventure photographer Corey Rich does a great job at this. Check out his page here.
4. Have a consistent voice when you post.
This means that the general tone, content and visuals are recognizable and don’t feel random. Regularly posting in this way will also let your audience know to expect content from you, which will improve engagement.
5. Pick the right photo.
This should be a photo that strengthens your voice (which you’ve thought about and defined)—it adheres to your aes- thetic by way of style or content, etc., and shows off work you love. We recommend sharing at least one photo per day, versus creating an album of photos to share. One image often has a greater impact than multiple images strung together because a single photo is easier for your followers to consume and engage with (e.g. like, share, etc)
6. Choose a great Facebook cover that highlights your unique shooting style.
For those who like your page for the first time, it will likely be one of the first things they notice, so you want to make a great first impression. Read over Facebook’s guidelines for appropriate cover images before choosing yours.
From a photo buyer’s perspective, potential clients also want to know who they’re hiring, so Facebook can be a great way to help them find out more about a photographer’s work ethic and personality. Buyers also told us that they look for personal qualities before they hire including a great attitude, creativity and flexibility.
The takeaway: buyers do turn to Facebook to find talent, so if your page is bare, and you give a poor sense of your business and personality, there’s a chance you may be overlooked.
So, how do you show off your personality Facebook? First, think about the type of content you can offer up that matches those traits.
- Do you have a sense of humor?
- Are you intellectually curious?
- Are you dedicated to great customer service?
- Are you a gear-head?
- Do you closely follow the photo industry?
“A person’s social media ‘voice’ should be a combination between the needs of the audience and the personality of the individual,” says fashion and portrait photographer Lindsay Adler. “In other words, figure out what is useful, engaging information for your target audience and provide them with this content. This helps draw the relevant group of potential clients to your work. Then, use your personality to help these potential clients con- nect with your work and business. People need to feel they can trust and be comfortable with the photographer they hire, and your personality in social media can help achieve this.”
Download The Photographer’s Guide to Facebook for more detailed tips and tricks today!