How to Increase Your Photography Rates

How to Increase Your Photography Rates

Photographers will inevitably encounter a time when their existing rates no longer reflect their skill and experience, inflation, or their cost of doing business. But increasing rates, especially in a smaller market, can feel overwhelming. John Harrington, author of More Best Business Practices for Photographers, dispensed a practical approach to increasing rates, which includes:

  • Put a “valid through” on all your rate sheet information.
  • Offer a discount if someone comes via referral and is aware of your previous rates
  • Shift your target customer to a more affluent level
  • Find the 20% of customers who aren’t price sensitive.
YouTube Preview Image



Next Post:
Previous Post:
This article was written by

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>